Friday, March 11, 2011

Analysis of the three portals natural business sense, adoption,?


When I first came to Beijing, I often called Go2Map map information check the website, thought it was pretty good site to check Beijing's bus lines and some hard to find the place very convenient. Later, the speed of this site becomes unbearable, at a friend sent me a copy of "Peking Man Manual", I will it completely from my Favorites folder deleted.

Just the other day, this site is Sohu adopted. Internet circle on Sohu's evaluation of a friend is very interesting: "lack of innovation capability, but fortunately there is money to other interesting sites to see done, and Sohu is the first idea of moving directly to pay for. "

Acquisition seems to eliminate the need to learn the steps, but in fact, even bought some things, and it may not be able to become their own. Of course, Sohu's traffic advantage would help "matrix" of the other sites to enhance traffic, and several vertical portals Sohu also did Jiaqiang the overall brand valued, I am always felt that if each Shougou Du Zhi Shi simple one plus one , in that case "strategic cooperation."

On "strategic cooperation" soft spot is the Ding Lei, Netease has recently put its pile of channels are out, respectively, with the field of cooperation with the professional vertical portals, real estate, finance, sports, all worked together. If this is the so-called Ding "to vigorously strengthen the NetEase in 2005, the contents of construction", that is really good deal. To know that in such cooperation, the NetEase is often to make money. Obviously the benefits of this model, Netease is actually the flow of their own platform rented to vertical portals, and rich in its own content but also can be lucrative. Of course, as a vertical portal partners to take this big, and the future cooperation will continue touches on the issue has been.

Sina treatment of so-called "cooperation" would rather not bother - I is the leader am I afraid of? Sina each found in a vertical field of innovative things, will organize troops it yourself, the most complete line of business engaged in the portal is up so, formerly state-owned enterprises, said the "large" is like that.

Look at the three major portal business sense, like birth. Sina is a good bunch of kids giving birth to their own support, and Sohu is continuously adopted more like other children at home, while NetEase sucked their own children to support adoptive others.

These three practices are actually a bit small problem. SINA is clearly a violation of "family planning" and "national policy", sooner or later have to pay a fine, the more students the more ruthless punishment. In a mature Internet market, the so-called integrated portal in fact meaningless, even though the number of children you raise, but few are taught very difficult, a bit waste of resources.

Sohu pretty little "public value", but as an Internet business, risk is not small, Charles Zhang is more like entertainment stars, not the philanthropist, led return can raise their children? This has always been a problem, but now good is that Lao Zhang adoption are older children, basically weaned, and some even their own can come out of milk.

NetEase's problems become apparent, the home of adoptive children are often the result of someone else is the biological mother but not as good as stepmother eventually - even if others brought up the children for you, that sense of achievement does not belong to you. Of course, if the kids just want to sell and then count the money against the wall stalk, Actually, I'm saying, but I always wonder how many students can Netease? Or Xuding Lei There are other kids might, for example once a bastard online games, and now seems to have inherited the incense.










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